The collection features an array of evening dresses to suit your style – from classic floor length gowns to contemporary, fashion-forward styles, there’s something for everyone.

The online fashion giant launched a limited edition bridal range a few years ago and it’s been such a hit with shoppers it is still going strong. The collection also includes an array of bridesmaid dresses, footwear and accessories, so you can get everything you need in one place.

Of course, brides-to-be are doing something us laypeople aren’t: They’re trying to craft a carefully curated palette, one devoid of too many rogue colors. So the shopping-by-palette journey makes some sense. Still, brides-to-be are likely shopping by aesthetic, too—which is why it actually may make sense to settle on a look, or style, or shape and then further restrict by color. At least, such is the course of action we’re advocating for today.

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We focus so much on the effort that goes into searching for a wedding dress. And rightly so – what a bride wants to wear on her wedding day is of the utmost importance! But we tend to gloss over the search for the bridesmaids dresses, and how difficult finding the right ones can be. Here are some steps you can take to make the quest for the dresses easier, as well as 10 fabulous bridesmaid dress ideas for lucky Sydney-based brides!

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What season are you getting married in?

It doesn’t matter how beautiful those strapless dresses look, if you’re getting married during the depths of winter, forget about it. If your bridesmaids are freezing or overheating, it’s going to make their day miserable.

What length is best?

If your wedding dress is full length, it isn’t advisable to get ‘above-the-knee’ bridesmaids dresses. The difference in length tends to look distracting in photos.

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Matching or mismatched?

If you decide on conventional matching bridesmaids dresses, it will make your life a little easier. Pulling off the mismatched dress look is possible, it will just require a bit more time and patience.

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